Our work
At Flywheel, we partner with content creators to build equity in their brands, expand their reach on a global scale, turn their ideas into ventures that matter, and transform intellectual property into thriving franchises.
Whether it’s developing products, licensing their brand, collaborating with top-tier companies, or distributing their content, we’re committed to empowering creators to unlock their full potential and build sustainable businesses and IP.
Flywheel was founded by Eyal Baumel, an entrepreneur and talent manager working with creators such as MrBeast, Like Nastya, Rebecca Zamolo, and Jordan & Salish Matter. Prior to Flywheel, he served as CEO of Yoola, one of the world's largest YouTube networks, managing over 3,000 channels and generating 10+ billion monthly views.